The Motto Self-Perception Tool™ Model

The Motto Self-Perception Tool™ is a validated perception measurement tool based on the Internal Marketing Model and subsequently the Motto Model™ developed by Dr Mariheca Otto through her PhD research.

Research shows that perception drives behaviour, which in turn can be productive or dysfunctional. Individuals are the key role players in organisations, and so it is crucial to manage their perceptions to ensure a culture and climate of shared value and goal alignment. 

The application of this tool gives valuable insight into the extent to which the individual is purpose driven, in addition to identifying other specific development focus areas. The constructs measured are the individual’s internal Product, Price, Promotion, distribution tools or “Place”, supportive internal Processes as well as the People construct. Parallels therefore exist between the external, internal and individual vision buy-in strategies.